Book Review: Blue Ocean Strategy - V Chan Kim and Renee Maubo
Another fairly famous business book that I’ve read lately is Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by V Chan Kim and Renee Maubo. Apparently over a million copies of this has been sold.
I really liked the basic premise of this book. It describes how most companies keep looking at what their existing customers want, and often that’s in what they call a red ocean ie: where all the sharks are fighting and tearing things apart.
2018-08-31