Opinion: Non-responsive contact forms are worse than none at all
Marketing folk have a few common truisms. One is that it costs way less to keep a customer than it is to find a new one. I have no doubt that’s true. It’s important to keep existing customers. And it costs a lot to get new ones.
For many people now, your website will be the first point of contact. By the time that someone visits your website though, a lot of things often have already had to go right. So it’s really important to keep them once they get there. Why waste all that?
2019-10-22