Opinion: Calling things Modern or New is a mistake – soon they won't be

I was working with another client recently, and they were changing the working IT environments for their staff. What struck me as odd was that they called the new environments the Modern ones.

Modern was actually the name of the environment. I'm sure they currently see the environments as the modern ones, but soon enough, it won't be modern or new, and then the name looks really, really odd. In a few years' time, they'll have more recent ones, and it then gets tricky. Are they then the Even More Modern environments?

I see it a lot in IT, and I always think it's pretty naive to call something Modern or New.

I'm OK with those words in the marketing (like in the Windows 3.1 main image above), but not in the product or object name.

Please don't do this.

Leave a Reply

Your email address will not be published.