This is another one of those books I picked up in an airport when I ran out of reading material while travelling. One of the key criteria I applied when choosing the book was whether or not I'd finish reading it by the time we landed. We had a bit of a delay boarding so I'd definitely finished it by the time we'd landed. It's in the "quick reads" series and it is just that.
I'm quite a fan of Richard Branson. There's something about his larrikin nature that I admire. Perhaps it's that I don't do these things enough myself. In the book Screw It, Let's Just Do It – Lessons in Life, Richard describes his outlook on life and business. I really was hoping for more insights into the guy. I did mildly enjoy it and found many of the stories interesting, particularly the section on his criminal past. I was unaware of it.
It's ok for passing an hour or two.
If you're after some more insights into him and why he is like he is, have a look at the longer version: Losing My Virginity – http://www.amazon.com/Losing-My-Virginity-Survived-Business/dp/0812932293